'If there is a paradise on earth, it is here’. Some cities on our planet use this slogan to distinguish themselves from others. A rather arrogant and bombastic claim, in my opinion. And honestly speaking, in my experience it is always besides the truth. So far nobody came up with such a pretentious phrase for Moscow. As far as I can recall, Moscow does not have a slogan at all. Perhaps because nobody in Moscow dares to really start promoting the city? Or perhaps because nobody really seems to care about promotion? But why not? The image of overcrowded, big,…